Catch A Wish Game

REQUIREMENT

A leading insurance company were looking to promote their new Insurance Smart Income Plus plan in a unique and immersive way along with explaining the potential buyers benefits of the plan.

SOLUTION

An interactive gaming experience was crafted named Catch A Wish where a user would collect his dreams in a basket. The game was both compatible with mobile and desktop and users who collect more dreams in 30 seconds move to the next level, increasing the time factor and difficulty every time.

RESULTS

The gaming campaign gained popularity with leaderboards as users with the most unique collections were awarded virtually. Around 55K plus gaming sessions were recorded. It also helped to increase visibility and awareness around the insurance plans.