Celebrate Holi with Generative AI

REQUIREMENT

One of the leading alcohol brands wanted to create buzz around their product during the holi festival.

SOLUTION

Users were asked to upload their selfie and a video was generated with Generative AI with their face. These videos were delivered to users on WhatsApp.

RESULTS

More than 3K videos were generated in the span of 10 days, with 14% increase in sales during campaign time.