Tata Motors Vijay Utsav

REQUIREMENT

Tata Motors wanted to run a program for drivers to promote the Tata Intra truck series. Although drivers were end users, data was not available with the company. It was difficult to run the program without authentic information.

SOLUTION

Activatr platform mobile application was used to collect drivers data & their usage behavior across India. Vistaar’s partner, an IOS Commerce, organized a ground field force to collect the information. Additionally, the mobile app was designed to collect competitor data with geo tagging to help Tata Motors to figure out the market dynamics and strategize future campaigns.

RESULTS

This campaign was executed across 6 Indian states. During the 3 months campaign, about 73k drivers were engaged. Data was collected including photos of drivers which were used for onsite branding campaigns.