Elemnt Life x Gujarat Titans

REQUIREMENT

Elemnt Life, a sports skincare and cosmetic brand was looking to promote their brand after their signup and official merchandise partner with IPL franchise Gujarat Titans.

SOLUTION

During Gujarat Titans games at their home venue Ahmedabad, Activatr platform mobile application was used for promoting and sharing offers with the GT supporters and cricket enthusiasts who came to watch the match. People can spin a dial on the app to get offers on their mobile.

RESULTS

This campaign was executed during IPL 2024 in Ahmedabad. During the 3 matches, about 21k supporters and cricket enthusiasts were engaged. Data was collected including photos and mobile numbers which were used for onsite branding campaigns.